Meet Rory Sutherland, Vice Chairman of Ogilvy, one of the largest marketing agencies in the world.
His marketing insights are some of the most valuable in the world. Enjoy.
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Timestamps
0:00 – Intro
01:19 – People: How To Get Anyone To Buy Anything
01:55 – Why Your Business Is Nothing Without Marketing
06:46 – Why Relationships Are Essential For Business Success
16:13 – How To Get Customers For Cheap And Maximise Profit
24:50 – Why Charging More Will Get You More Customers
27:22 – Price vs Quality: What Matters More?
43:16 – Why Your Business Will Fail Without THIS…
46:33 – How To Make It Impossible Not To Buy
53:37 – Save Time And Money By Doing This…
55:35 – How To Become A Master