Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts.
Let’s take a look at some of the best (free and paid) options for 2025.
1. Hootsuite
Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams
Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics and historical data
Price: Starting at $99/month
Skill level: Beginner to intermediate
Hootsuite Analytics is a comprehensive social media management tool that lets you easily track the performance of all your social channels and formats in one place, so you can replicate what works and get more engagement. It works across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube.
It Hootsuite Analytics, you can track over 120 social media metrics, including page, profile, follower and video stats — and much …