2025 Marketing Trends for Content Success: 40+ Predictions [Video]

Sometimes, trends in content marketing last so long that they stop counting as trends and turn into truths.

Here’s one: People need great content in their lives. Not OK content. Not pretty good content.

People need content that makes them feel seen. Content that, yes, stops the scroll. But more than that. People need content that makes them want to do something. Content that guides them to the best option of all the things they could do.

I talked with industry pal Bernie Borges about the need for great content on his podcast at least five years ago. And I believe in its importance more than ever today.

So, to help guide and inspire your teams to create that exceptional content, we asked industry thought leaders (including Content Marketing World and Marketing Analytics & Data Science speakers, and Content Marketing Award winners) to predict what trends will affect your work most in 2025.

Here’s mine:

I …