Welcome to 2024. Big Tech is turning into “Big Brother” of website domain reputation and the government plans to slap fines on companies—and agencies—for what used to be considered standard practice in digital marketing.
Miss the mark on data handling? That’ll be fines of thousands of dollars per person who viewed your ad, thank you very much! 2024 is a year of hyper-compliance. While it’s becoming common knowledge that digital marketers can face fines for using PII (Personal Identifiable Information) data, compliance is no longer about government standards, but standards being imposed by Big Tech. One of the leaders in this initiative is Google.
Google’s Authentication Policies
For starters, Google is implementing domain authentication practices that could put your email in the spam box of your customers, if you hadn’t adhered by February. That, in turn, could have caused your deliverability to take a dive; not only in email, but in marketing as …