Competition in the workspace is high nowadays, so career development is no longer just about doing a great job, whatever your role. If you want to get access to the best opportunities, you need to show you are doing more than competently executing your responsibilities.
As a result, building a personal brand is becoming more prevalent. How you come across in the marketplace can make all the difference to your professional development.
In this episode, Brett Jarman from Experts on Air (the producers of the Arete Executive Podcast) and I discussed the subject in detail.
Episode highlights:
Programs and people who can help you build your personal brand – Key Person of Influence (Dent Global), Suzie Lightfoot and Brett Jarman
The younger generation pay more attention to their brand
Should you have a website or be present on social media?
Start small and work your way up – speak at a conference, write an article or join an industry board
Every job has an element of sales so sell yourself
The power of LinkedIn – people can see whether you’ve been endorsed and what for and any events you’ve taken part in
Don’t comes across as insincere – be careful not to blow your own trumpet too much
Work with your employer to build your personal brand but separate yourself from the corporate brand
Why it’s in the interest of employers to help their senior executives grow their brand
The ‘war for talent’ and how to win it
My work with Brett Jarman from Help Me Leverage and its benefits for me, my brand and my company
Invest in success – don’t be cynical as an employer about helping your executives build their brand
The benefits for employers – attracting new employees, clients, suppliers and customers
Why most people won’t invest in themselves but expect it from their company
MBAs as a dismissed qualification and what you should invest in instead
Personal brand = professional development
Arete Website: http://areteexecutive.com.au/
Richard Triggs LinkedIn: https://www.linkedin.com/in/richardtriggs/
Tap Into the Hidden Executive Job Market:
http://areteexecutive.com.au/free-book/