10 Trends for Corporate Video Production in 2023

Each year that passes, corporate video production undergoes significant changes, and some exciting trends have emerged that are shaping the way businesses approach video content. So, let’s dive in and take a closer look at the most popular trends right now.

1. Short-form videos

First up, we have short-form videos. These are perfect for capturing viewers’ attention quickly and delivering your business’ message concisely. After all, we have zero attention spans these days. 

As such, social media platforms like Instagram, TikTok, and LinkedIn are particularly popular places for these kinds of videos. They usually last anywhere from 15 to 90 seconds, so you can imagine how important it is to get your message across effectively in a short amount of time…

Salesforce knows this. Their “Customer Success” series is an ongoing series of short videos that feature interviews with small business owners and entrepreneurs, highlighting their journeys and the challenges they’ve faced.

Each video offers an inspiring and relatable look …