The beauty of the World Wide Web is that, with the right formula, virtually anyone or anything can go viral. Don’t believe it? Tell that to Pikotaro and his Pen-Pineapple-Apple-Pen. Hey, over 242 million YouTube views is nothing to scoff at.
A single viral campaign won’t sustain you for the long haul—for that you’ll need engaging content, a solid social media strategy, and maybe a dash of paid search—but it can certainly give your business a boost.
So, what does it take to create a campaign that gets everyone talking (and sharing)?
In this first part of our two-part series we’ve compiled 10 of our favorite viral campaigns of 2018. And we’ve provided some insights into the strategies behind the success of our best viral ad picks. Learn what sets these projects apart so you can incorporate some of their winning approaches into your own digital marketing strategy.
10. Burger King/Change.org
If you want to …