1 Key Feature Your Strategic Marketing Competitor Analysis Should Have to Make Your Job Easier [Video]

Some people are going to disagree with me on what I’m about to share…

They say: don’t worry about what your competitors are doing.
I think otherwise.

In fact, I think you should pay attention to your competitors to the point where you have a formalized competitor analysis document.

I just finished putting together one for a freelance marketing client in the financial services industry. It’s a 25 page document that analyzes three competitors and it’s going to be so helpful to have when I build out their marketing plan.

💁‍♀️ In the video, I pointed out one key feature your analysis should have to make your job easier.

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A competitor analysis is a key part of a strategic marketing plan/go-to-market strategy. The overall benefit is being able to see what your competitors are doing in one unified place so that you can do it better.

Does your company have something like this?

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